Online Marketing Services - Affordable, Effective, Simple
Through the last fifty years, marketing techniques and advertising have changed dramatically. Much of this focus has shifted towards online marketing services and ensuring the online and/or physical experience a customer has is more than satisfactory. This can be a cause of great frustration and concern for some business owners as it can be difficult to achieve without spending copious amounts of money.
We don’t believe in charging more than is fair for our expertise and will always strive to provide you with the best possible results. Our wide range of online marketing services is designed to give you the support you need when it comes to the ever expanding Internet and the corresponding explosion of competitors. Depending on your business’ situation, you have the flexibility to select the most relevant marketing services that you require.
Extensive Keyword Research: Understanding how your customers search online can make all the difference to your marketing efforts. Large companies around the world spend billions of dollars on researching customer behaviour. Small businesses simply cannot be expected to match this kind of expenditure. Understanding your target market, and in particular, what kind of phrases they might use in their online search, is paramount to your success in multiple online marketing strategies. We can do the extensive keyword research on your behalf or provide the business coaching to help you do it yourself. Research of keywords used, can also ensure your Google Adwords campaign is utilised best and more cost effectively. Having this knowledge will also provide new content ideas and subsequently influence your Search Engine Optimisation (SEO) efforts. Another aspect of this service is that we can track a competitor’s online presence for you, enabling you to use their successful campaigns to fit your own company needs. The ultimate choice of a domain name should be driven by proper keyword research.
Domain Name Research: Linked with keyword research is the exploration of domain names. A domain name can really assist your online marketing efforts if chosen wisely. Too many businesses rush in to buying the domain name of their company, which can sometimes be a rather obscure name. People do not usually search for small businesses this way. Imagine you had a company called ‘ABCDEFGHI’ and you chose to register and buy this exact domain name. Most people would never have heard of this and would not click on a domain name that means nothing to them. Our extensive domain name research will assist you to make the best possible domain name choice. An additional service of ours is to assist you with buying domain names and to help you organise hosting. Where necessary, we can also help by showing you how to ‘point’ the name servers and install WordPress.
WordPress Website Construction: We can create or show you how to create your very own website. The reason we use WordPress is simple: it’s free, customisable, and easy to use. In fact, since early 2015, more than 23.3% of the top ten million websites were found to be WordPress. We will work closely with you in the construction stages and can teach you how to use the website’s back-end. This means that you aren’t reliant on someone else to do everything. It gives you the freedom to control what your website looks like.
Search Engine Optimisation (SEO): This is one of our key online marketing services. SEO is the natural or organic (unpaid) traffic that visits your website. This is a highly competitive area. Most people searching on the Internet do not look past Page 1 results. This means your business has to be more visible and more optimised than your competitors. Something to keep in mind when deciding to do SEO is that results are never instant. SEO is a long term project. SEO strategies used today may only start paying off in a year’s time. We use both on-page SEO and off-page SEO to get you results. We teach you how to do ‘white hat SEO’ effectively, in other words, how to use optimisation tactics that focus on the human audience (as opposed to search engines) and completely follow best practice search engine rules and guidelines.
Something which makes us different lies in the way in which we provide these services.
We offer two very distinct pathways with our online marketing services.
- We can teach you everything we know to enable you the option of running your own marketing campaigns. After all, who knows your business better than you? If you love being at the centre of the action and being fully involved in every aspect of your business, this is the option for you. See our online marketing training page for more information.
- Alternatively, we can also let our experts take care of your marketing needs for you. This leaves you free to focus on the other aspects of running your business and can mean you have more free time away from work. We work with a select few clients at any given time to ensure that we can dedicate the necessary time and resources to focusing on your needs and what makes your company different.
Customer Relationship Management (CRM): While not directly a form of online marketing, CRM is crucial to the success of all marketing activities. Imagine you had a receptionist who answered the phone in a monotone and didn’t want to help your prospective or existing customers when they asked questions. If this was the case, it is very unlikely those potential customers would take the time to call back and make a booking. We investigate the productivity and effectiveness of how CRM is handled by all individuals involved in the business. CRM is also about helping business owners decide on a suitable database and bookings system which will complement your business. CRM systems need to be simple and affordable. We will ensure your CRM system ticks the right boxes.
Google Adwords Campaigns: Regardless of the size of your business, Google Adwords is an option where you can advertise online and stick to a specific budget. We can take the time and stress out of the equation for you by setting up a Google Adwords account on your behalf or showing you how to create one from scratch. As Google is always changing its rules, we will help you to keep on top of the latest information and advice to enable you to run an effective Google Adwords campaign.
Local Business Listings: As part of our online marketing services, we can also include Google My Business listings and free local business listings. Using free directories is something which many small business owners don’t always bother with. It can be tedious to do as there are hundreds of free directories which all require different pieces of information with varying levels of user-friendliness. Potential customers are able to look at reviews left by others and often take these more seriously as they cannot be modified by business owners.
Social Media: Our online marketing services have greater transparency and we are completely open with you about the best way to drive your business forward. We will show you the best ways of conducting social media marketing appropriate for your business, using various platforms, including Facebook, Twitter, LinkedIn and Pinterest.
Regardless of which pathway you decide upon, we will do our upmost to ensure you are left feeling content with the results. As we do not lock you in to a contract, we work harder to deliver results.
Online Marketing Professionals are able to bring you greater customer enquiries and help train you (or your staff) how to best convert these to sales. Whilst our focus is on helping your online marketing presence grow, we also examine your current business practices and provide constructive feedback on where you can improve.
What are you waiting for?!
Call the Online Marketing Professionals today on 0418 279 410 for expert advice and practical business help.
We do not lock you in to contracts. This means all the pressure is on us to deliver the results.